Being part of the innovation hub of Volkswagen AG thrivers the need for creating new solutions for the future of mobility, and as working as a product design we face daily challenges of how to innovate and to create new user-centered experiences of buying and interacting with cars in a whole new view.
As a UX / UI Designer at Pixelmatters provided the experience to work along with different kind of digital products and services. As the majority of the clients being American, I went thru from designing WebApps, iOS apps, and websites to striving a well planned and desired solution with them through videoconferences and weekly presentations of what I've been working on.
Development of a branding project for Santa Casa da Misericordia de Lisboa which had the initiative to create a new and social hub in Lisbon. At first, my team and I made research around Lisbon, we've interviewed co-works, the player that will be hosted in Casa do Impacto, Governors of the social impact of Portugal, Banks which are always sponsoring projects with a good and social cause. After two weeks of collecting a bunch of valuable information, we made our research analysis. Here we've identified our direction to follow up with the motto, voice, and visually.
Development of branding identities and leading graphic projects in order to create standards design to be replicated. Conceptualization and creation of brands based on the visual and architectural principles of design with research, mental mapping, and benchmark. Usage of Design thinking methods about understanding the customer's real need through empathy and swot analysis, such as interviews, were essential for the development of well-founded and concrete brandings bringing real results.