With over a decade of global experience, I build products that serve real user needs while supporting clear business outcomes.
Keeping people at the core guides how I lead, how I collaborate, and how I shape the work.
I lead design with a clear focus on impact, alignment, and delivery. My work goes beyond shaping solutions. It’s about setting direction, raising the bar, and making sure design directly supports product strategy and business goals.
Working closely with product, data, and engineering, I turn strategy into clear priorities and practical execution. I’m deliberate about defining the right problems before moving to solutions, aligning teams around measurable outcomes, and creating the conditions for strong work.
I build accountable teams through clarity, honest feedback, and shared ownership. When expectations are clear and trust is real, people grow and the work improves. In the end, success shows in the strength of the team and the impact we create together.
Experience
Vinted
Lead Product Designer
Lead Buyer Discovery and AI initiatives, driving +80% YoY transaction growth.
2022 – Today
Berlin – Vilnius
N26
Lead Product Designer
Growing paid tiers with a 2% YoY conversion lift on Memberships
2022 – 2023
Berlin – Barcelona
Volkswagen
Senior Product Designer
Revamped Volkswagen’s car-sales app to boost growth and adoption.
Built design teams in Lisbon and Berlin
2019 – 2022
Berlin – Lisbon
Pixelmaters
Product Designer
Create digital products for venture capital firms, delivering growth-oriented solutions.
2018 – 2019
Porto, Portugal
With Company
Product Designer
Designed Casa do Impacto’s brand and wayfinding to enhance visibility, accessibility, and growth for social initiatives.
2022 – 2023
Lisbon, Portugal
Marketeria
Art Director
Hands-on Creative Director leading concept, design, and execution across brand systems and digital experiences.
2014 – 2017
São Paulo, Brazil
Expertise fields
→ Cross-functional design leadership
→ Strategy to execution with measurable impact
→ Scalable UX and systems thinking
→ Inclusive, human-centred design
→ Experimentation and behavioural insights
→ AI Driven optimsation in product
→ Systematic thinking at scale
→ Building and growing high-performing teams
Recognition & Awards
2017
Adobe Behance Awards
São Paulo City Branding
Joinville, Brazil
2017
Nano Sampa – Art exhibition in SpacÃo Uruguay
to 
celebrate the 463 anniversary of the city of São Paulo.
São Paulo, Brazil
2016
Smart Cities / IPPUK – Social Impact Joinville
Public transport way finding system
Joinville, Brazil
Speaking
H.M.A
© 2025
Berlin, Germany