From São Paulo, based in Berlin. I’m a design leader who believes great design makes complexity feel simple and ordinary things worth caring about.
I work by asking the right questions early, bringing the right people into the conversation, and helping teams focus on what will make the biggest difference.
I connect customer needs, business goals, and design quality, moving between strategy and detail to turn complexity into clear decisions and useful experiences. For a product, this means experiences that are easier to understand, more consistent, and genuinely useful. For a business, it means stronger product direction, better decisions, and design that contributes beyond the interface. For a team, it means clear priorities, honest feedback, shared ownership, and space for people to grow.
I bring structure when things are unclear and momentum when decisions are difficult. I care about building products people value, teams people want to be part of, and ways of working that make both possible.
Curiosity is where I start. Direction is how I finish. People are always at the centre.
Capabilities
Design Leadership & Team Scaling
Product & Design Strategy (0→1 to scale)
Cross-Functional Alignment
Mentoring & Team Development
AI-Driven Product Design
Design Systems & Visual Craft
Product Experimentation & User Insights
Human-Centered, Inclusive Design
Speaking
Friends of Figma '26 – Lisbon, Portugal
UX Salon ‘25 – Vilnius, Lithuania ↗
Accessibility Matters '19 – Porto, Portugal
©2026
Berlin, Remote