Hi, I’m Haran Amorim. A Brazilian Lead Product Designer focused on bringing a human-centric perspective to meaningful products with an inclusive language to solve real problems for real people.

As a multi-disciplinary designer and creator, I believe that aesthetics should work together with functionality. A good design should be timeless, and bring value to every stake.
As a mentor, I also lead and create a design team, with a range from inclusiveness to inaccessibility whereas building a solid culture along with management and recruitment expertise.
My design process is focused on human-centered design by bringing design heuristics processes filled with user validation, and a keen eye for every detail. In a team, I contribute to every step in the creative process by working with Sprint and Agile methodologies.
As a Lead Product Designer, my skills range UX & UI Design, Interaction Design, Facilitation, Prototyping, App – & Web–Design, Wire-Framing & Visual Design.



Berlin, Germany
2022 – Present

Lead Product Designer

As a key member of the Memberships team, I spearheaded the definition of product and design strategy and led the highly impactful Seasonal Campaigns initiative, which significantly contributed to achieving Segment OKRs along with PMs and Agile coaches. I also revamped the design documentation and led multiple workshops and design sessions, providing transparency and visibility on design strategy and process.

In addition to my role, I created synergies and best practices across segments, mentoring designers and introducing design rituals to promote better collaboration. I laid the foundation for the N26 design community, aiming to elevate and nurture the design culture in the company and apply the "Design-being" concept to bring a disruptive design mindset to the company.

Volkswagen AG 
Berlin, Germany
2019 – 2022

Senior Product Designer

Working at one of the innovation hubs at Volkswagen Group IT brings the challenge of creating and leading new perspectives for the future of car mobility. As a Product Designer, my mission is to tailor a user-centered experience with business goals and yet deliver a meaningful experience.

From recruitment to being a lead member of the Horizontal/chapter, my experience at Volkswagen is to daily orchestrate Design and User inputs to business decisions, communicate and closely work with Product Owners, Product Managers, and Developers.

Porto, Portugal

2018 – 2019

UX / UI Designer

As a UX / UI Designer at Pixelmatters provided the experience to work along with different kind of digital products and services. As the majority of the clients being American, I went thru from designing WebApps, iOS apps, and websites to striving a well planned and desired solution with them through videoconferences and weekly presentations of what I've been working on.

With Company
Lisbon, Portugal

Freelancer Product Designer

Development of a branding project for Santa Casa da Misericordia de Lisboa which had the initiative to create a new and social hub in Lisbon. At first, my team and I made research around Lisbon, we've interviewed co-works, the player that will be hosted in Casa do Impacto, Governors of the social impact of Portugal, Banks which are always sponsoring projects with a good and social cause. After two weeks of collecting a bunch of valuable information, we made our research analysis. Here we've identified our direction to follow up with the motto, voice, and visually.

Joinville, Brazil
2014 – 2017

Art and Creative Director

Development of branding identities and leading graphic projects in order to create standards design to be replicated. Conceptualization and creation of brands based on the visual and architectural principles of design with research, mental mapping, and benchmark. Usage of Design thinking methods about understanding the customer's real need through empathy and swot analysis, such as interviews, were essential for the development of well-founded and concrete brandings bringing real results.


Schedule a mentoring session with me through APD.List.

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