Homepage - Haran Amorim

Design leader helping teams find clarity and build products people are excited to use. Led and mentored design teams at Vinted, N26, and Volkswagen, intersecting product thinking, thoughtful craft, and people together around what matters.

Vinted

I shaped the strategy for discovery and onboarding, making Vinted more relevant from day one. Personalised recommendations helped people find items they love faster and contributed to 80%+ Homepage transactions, while a redesigned onboarding journey and better-timed communication helped new members become active 2x faster.

N26

I Co-led product and design strategy within the Memberships domain, driving a 15% improvement in key Segment OKRs and owning Activation and Tier Membership initiatives that delivered a 2% conversion from free to paid users, with direct revenue impact.

Volkswagen

Led the redesign of Volkswagen’s core dealership sales platform, scaling adoption from 21 to 2,000+ users and cutting car configuration and ordering time by 48%. In parallel, rolled out a shared design system and led cross-lab design initiatives, reducing delivery cost and complexity while scaling design capability across teams and offices.

Leadership

Design Strategy

Good strategy starts with the right questions. I get involved early, when direction is still unclear, to make sure we’re solving the right problem before jumping into solutions. I move from insight to impact: grounding decisions in user needs and business context, turning ambiguity into clear priorities, and building alignment so execution feels natural, not forced.

AI helps speed this up, what used to take weeks now takes days , faster insights, quicker validation, more space to focus on what really matters. At the core, strategy is about intent. I keep it human, practical, and focused on outcomes that matter for both users and the business.

Empowering Creativity

Creativity doesn’t flourish under pressure, it flourishes under purpose. My leadership approach centers on creating the right environment for ideas to grow. That means balancing hands-on involvement with space for independent thinking, adapting to the unique needs of each team member and project. My goal is to unlock individual potential by offering the right level of support at the right time, enabling teams to move fast, think boldly, and deliver work that resonates.

Guiding Growth

I view leadership as a long-term commitment. Mentorship and coaching are central to my team-building approach, emphasizing not only current projects but also future career development. I’ve led and developed senior creative talent across industries and orgs, and that experience has shaped a leadership style rooted in clarity, empathy, and trust. It’s about building confidence, stretching skills, and creating a culture where collaboration and innovation are second nature.

Building Alignment

Great work doesn’t happen in a vacuum, it happens when everyone is moving in the same direction. I’m a strong believer in the power of cross-functional collaboration, and I’ve spent my career aligning creative vision with business strategy across teams, disciplines, and leadership levels. Whether presenting bold ideas or outlining long-term roadmaps, I employ storytelling and clarity to engage stakeholders, build trust, drive momentum, and transform complex strategies into shared purposes.

Get in touch

Work together

Book a call

HMA

Berlin, Germany

Linkedin
Are.na
Instagram