Design leader creating human-centered products and empowering teams to deliver with intent

Work

Vinted
2023 – Today

Berlin
Lead Product Designer

Led Vinted's Buyer experience end-to-end — partnering with ML to shape the recommender model that drove +80% YoY growth on Homepage. Co-led multi-verticals, built the behavioural metrics framework, and drove design-led initiatives across Search, Catalog, and Item Page. Raised the design bar and mentored the team throughout.

N26
2022 – 2023

Berlin
Lead Product Designer

Co-led product and design strategy within the Memberships domain, driving a 15% improvement in key Segment OKRs and owning Activation and Tier Membership initiatives that delivered a 2% conversion from free to paid users, with direct revenue impact.

Volkswagen
2019 – 2022

Lisbon & Berlin
Lead Product Designer

Led the redesign of Volkswagen’s core dealership sales platform, scaling adoption from 21 to 2,000+ users and cutting car configuration and ordering time by 48%. In parallel, rolled out a shared design system and led cross-lab design initiatives, reducing delivery cost and complexity while scaling design capability across teams and offices.

Experience

Between vision and execution, creativity and guidance, I build and lead design at scale while staying close to the craft.

My work spans fintech, automotive, and marketplaces, blending strategy and hands-on execution to create products that connect, perform, and grow. I set direction, align teams, and step into the details when it matters most, helping people and products move forward with clarity and intent.

Get in touch

HMA

© 2026

Berlin, Germany 

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